For Fido – OWIE..that salt/chemical de-icer hurts my paws! Our Paw Wax builds up a barrier over time so that ice just falls off. No more packed ice and snow in poor Fido’s paws. It also heals dry, cracked paws with the healing Callendula wax infused with nourishing essential oils. I made my paw wax in a dial up stick so no wax gets on during application and no wasted product. EASY is the way we like it and all natural of course! wuff!